The Secret of Subscription Pricing
Written By: Kurtis Hardy Fleeting are the days of large scale, one-time consumer payments. Nostalgic days of old where families, pockets brimming with cash on hand, journeyed to local retailers to purchase any number of appliances or electronics in-full. Today, altering consumer perception surrounding dynamic pricing further incentivized the continuous expansion towards monthly fee models. […]
Strategic Innovation Lessons from the NFL
Written By: Kurtis Hardy One day in 2017, Andy Reid sat along an NFL Films roundtable, joined by a selective assortment of comparable head coaches. Among them, Philadelphia Eagles coach Doug Pederson, Sean McDermott from the Buffalo Bills, then-Carolina Panthers coach Ron Rivera, now former coach of the New York Jets Todd Bowles, and John […]
Frank’s Fridges: The Case of the Deceptive Cost Per Customer
Written By: Kurtis Hardy Embodied within successful business modeling comes the necessary tracking and analysis of marketing campaign effectiveness. After all, considering the wealth of information presently available to leaders (campaign traffic, revenue generated, customers acquired, etc.), the ability to accurately decipher important markers from data collected in evaluating a firm’s efforts remains essential. Traditionally, […]