Effective Marketing Strategies for Small Businesses
Effective Marketing Strategies for Small Businesses In today’s competitive marketplace, small businesses must be strategic in their marketing efforts to stand out and attract customers. Unlike larger corporations with substantial marketing budgets, small businesses need to be smart, creative, and efficient with their resources. Here are some effective marketing strategies that can help small businesses […]
10 Essential Small Business Strategies for Success
The road to success in business is not always smooth. To thrive and grow, small business owners need a well-thought-out strategy. In this blog post, we’ll explore the ten essential small business strategies that can pave the way for long-term success. Define Your Business Goals Every journey begins with a destination in mind. Start by […]
The Case of the Secret Bananas
As one ventures East across the state of Georgia, nestled just before a thousand miles of roaring Atlantic Ocean, lives the charming southern escape of Savannah. A blossoming coastal town, eager to demonstrate hospitality, unique architecture, and even a few ghost stories. Yet, despite all the offerings available, manages to hide the best kept secret […]
Bottom-Up Brand Ambassadorship
A brand ambassador program shouldn’t be limited to social media. Some of the best brand ambassador programs I’ve seen are built from the inside out. I’ve always been a firm believer that if your employees and board members have a hard time articulating your brand consistently, chances are, your audience will experience brand confusion. Employees […]
10 Steps to Brand Architecture
Written By: Tammy Drost Brand architecture is the structure that defines the breadth and depth of your brand by providing clarity around the organization of your offerings and how consumers understand them. It shows us how the parts of a whole are organized, related, and communicated. A company’s brand architecture specifies which names, logos, and […]
Management Consulting Versus Business Coaching
Written By: Lola Adeyemo Management consulting and business coaching are two terms that are often used interchangeably since the process for both has to do with partnering with external consultants to support your company’s growth. However, there is a difference in what both a business coach and management consultant help your organization achieve. Business coaching […]
What Does a Business Coach Do?
Written By: Elizabeth Barry What a loaded question, right? There are hundreds of thousands of business coaches out there. Some are cookie cutter and some are fantastic and seem as if they’ve been placed on this earth simply to help people succeed and make you feel good. Asking and answering the question, “What does a […]
10 Steps to Starting a Nonprofit
Written By: Tammy Drost Have you ever thought about what’s involved in starting a nonprofit? While it’s similar to starting any business, the most significant difference is that a nonprofit provides liability protections and tax advantages that a for-profit company doesn’t, such as: Limited liability protection: This separates your assets from company liabilities. You, your directors, […]
The Mystery of Market Cannibalism
Written By: Kurtis Hardy As a lowly, 24-year old, unrecognizable engineer, Steven Sasson was given the seemingly insignificant task of investigating potential use of a charged coupled device. In short, an integrated circuit of capacitors that transfer electric charges. His employer of two years, Kodak, held no conceivable plans for the technology. In fact, most […]
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